Hey, I'm Tony · Issue 01

AI implementation,
taught through real case studies.

Most AI courses teach concepts. I show you the real problem I solved. How I thought about it, what I asked for, what I tried, what failed, what worked. So you copy the workflow and the thinking.

100% freeNo credit cardNo experience needed

The whole idea

The fastest way to learn AI is to watch someone think with it.

You can read about prompt engineering for a year and still freeze on Monday morning. The hard part isn't the tools. It's knowing what to ask for. Most people don't.

That's why each case study has two layers: the workflow that solved the problem, and the thinking behind it. Why I made the choices I did, and the questions I asked myself before touching a single prompt. Take a “simple” login page: do you need social login? Password reset? Magic link? 2FA? Most briefs skip this. Mine don't.

That's how I learn AI. That's how I share it.

Featured case studies

Pick a problem. Watch the thinking. Copy the fix.

Each case study walks you through one real business problem, the thinking that scoped it, and the exact AI workflow that solved it. The messy reality: the questions I asked, what I tried, what failed, the final fix. Not the polished textbook version.

Learn together

You're not learning alone.

AI is moving fast. Working through case studies with other business owners (asking questions, sharing what you tried) beats studying alone. The community is small but growing. Come help shape it.

Ask on every case study

Stuck on a workflow or want to know why I made a choice? Drop a question right under the lesson. I read every one.

Forum for owners

Share what you're building. Compare notes with other SME owners using AI. Find someone tackling the same problem.

Replies from peers + me

Real answers from people doing the work. No paid coaches, no scripted responses. Just owners helping owners.

Free account. No credit card. A place to learn alongside other owners.

Where the case studies come from

Different industries. Different problems.

Each case study is a problem I actually had to solve, across different industries and types of work. Different problems force different AI techniques. You see the full range, not just one playbook applied everywhere.

01

E-commerce

Beauty & wellness brand

Product copy, customer service replies, demand forecasting. The daily grind of running an online brand, compressed into AI workflows.

02

Real estate

Property & commissions

Commission calculations, listings, contract handling. Where the famous 'two weeks of Excel to seconds' case study came from.

03

Fitness studio

Bookings & content

Studio operations, member retention, social content. AI behind almost every customer touchpoint without it feeling robotic.

04

Education

AInstein Academy itself

This site. Built using the same AI workflows I share. The daily Radar? Auto-generated by AI overnight. Meta, but real.

05

Cross-border trading

Yiwu / Shopee sourcing

Product sourcing, pricing, listing copy, support tickets. How AI lets one person run an operation that used to need three.

06

Always exploring

New experiments

Every new problem is a fresh case study. I write up what works. I write up what fails. Both teach you something.

No paywalls

Free for everyone.

I'm building this for solopreneurs and small business owners who actually want to use AI in their work. Everything here is free. Come learn together.

Common questions

Things people ask first.

Who is this for?

Solopreneurs and small/medium business owners who want to actually use AI in their day-to-day work, not just read about it. If you run a business, employ a few people (or none), and feel like AI could help but you don't know where to start, this is for you.

What makes this different from other AI courses?

Most courses teach concepts. I show you exactly how a real problem gets solved with AI, start to finish. Watching one case study and copying the workflow is faster than studying a syllabus and trying to figure out where to apply it. Most people learn faster by example anyway.

I don't really know what I want from AI yet. Will I still get value?

Honestly, that's most people. It's the real reason AI projects stall. Each case study spends as much time on what I asked for and why as on the workflow itself. Take a 'simple' login page: do you need social login? Password reset? Magic link? 2FA? Most people don't know to ask. By the third or fourth case study, you'll start spotting the questions you should be asking about your own business before you even open ChatGPT.

Is everything really free?

Yes. Every case study, every blog post, every Radar update. All free. No tiers, no paywalls, no 'unlock the rest' upsells.

Do I need technical experience?

No. The case studies are for business owners, not engineers. If you can use email and a spreadsheet, you can follow along. I'll walk through the exact tools and prompts I used.

Where are you based?

Malaysia. But the case studies and lessons apply to anyone running a small business. The AI tools and workflows don't care about geography.

Can I get personal help with my business?

Subscribe to the email list and reach out. I read every reply. I'm not actively selling consulting, but if you've got a problem I find interesting, I might help you figure it out.

Weekly newsletter

Just want updates?

Get one short email a week. New case studies, useful prompts, and what I'm learning along the way. No fluff, no upsells, unsubscribe anytime.

One short email a week. Unsubscribe anytime.